RAAZ 3 MOVIES MOVIE
RAAZ 3 MOVIES PLUS

Both movies took in more than $100,000 here. Raaz 3 and Ek Thi Daayan star Emraan Hashmi is another clear box office draw, although his popular co-stars - Bipasha Bashu in Raaz 3 and the trio of Konkona Sen Sharma, Kalki Koechlin, and Huma Qureshi in Ek Thi Daayan - certainly helped. Sharma is obvious, as further bolstered by the box office success of her other home productions: NH10 ($319,872 total) and Phillauri ($471,522 total). The numbers also demonstrate which stars are able to draw North American Bollywood fans to the theater on their name alone. The major takeaway from these numbers is that Hindi films in niche genres are more heavily dependent upon star power than those in more popular genres like romantic comedy or drama. By the end of its third weekend, Pari had earned $320,641 - more than double the next highest total on the list above. It held onto 54% of its opening weekend business ($64,247), which was leaps and bounds ahead of Raaz 3вЂs 27% retention rate and Ek Thi DaayanвЂs 21% carry over. Where Pari really differentiated itself was in its second weekend performance. PariвЂs $2,642 per-theater average was less than Raaz 3вЂs $3,404 average, which only proves that Raaz 3 deserved a higher theater count than it got. Pari opened with earnings of $118,906 - better than the final totals of all but one film in the list above ( Raaz 3). HereвЂ™s how such films have fared in North America over the years, in terms of: number of theaters they opened in how much they earned total in their opening weekend the average amount earned per theater in that opening weekend and their final earnings total.

RAAZ 3 MOVIES MOVIE

Still, for a Hindi horror movie in North America, 45 theaters is about as big a theatrical footprint as youвЂ™ll find.ДЇor the purposes of comparing to Pari, letвЂ™s look at other supernatural horror movies (which make up the bulk of Bollywood horror flicks). ThatвЂ™s one more theater than carried NH10 - the maiden production from SharmaвЂ™s Clean Slate Films - back in 2015, but 42 fewer than the 87 that carried Clean SlateвЂ™s romantic comedy Phillauri last year (all numbers per Bollywood Hungama). Pari released in 45 theaters in North America: nine in Canada and 36 in the United States.

RAAZ 3 MOVIES PLUS

Most years only see one or two scary films released in theaters, plus a few titles that arenвЂ™t traditional horror fare like the horror comedy Go Goa Gone or the survival horror flick Roar: Tigers of the Sundarbans. ThatвЂ™s not to say there was a Hindi horror boom in the United States and Canada.

Still, when the Hindi film industry collectively decided (deliberately or not) in 2012 to increase the number of Bollywood movies released in North American theaters by a third - from 36 titles in 2011 to 48 in 2012, with an average of 50 Bollywood movies released here yearly since then - that left a lot of open slots to fill, leaving room for niche fare like horror flicks. Most arenвЂ™t released in theaters internationally and are left to find their way into homes via DVD or streaming video.

Horror films remain on the fringes of Bollywood.

When Anushka Sharma announced that she would star in the horror film Pari - produced by her own company, Clean Slate Films - it raised the question of whether her presence as a marquee star could boost a genre movieвЂ™s ceiling internationally. They open in a handful of theaters, make next to nothing, and disappear quickly. Bollywood horror movies are notorious duds at the North American box office.

Raaz 3 movies